

What is professional development coaching?
Coaching is a
process that results in individuals changing their behaviour
to be more aligned with their personal values and beliefs. This results in
increased personal motivation and improved performance and effectiveness.
The aim of the CTC professional development coaching programme is to maximise individuals' strengths and talents, develop untapped potential, increase morale, improve retention and align individual and organisational goals.
Who works with a coach?
Leaders, managers and professionals
use a coach for a variety of reasons. Leaders in senior positions are often
isolated in their organisations from getting honest feedback and appraisals.
A coach will give constructive and objective comments on how an individual
comes across. A coach is independent of the organisation and can act as an
impartial and confidential sounding board. Managers and professionals may
use a coach because they want to improve their skills or progress within
the organisation. An individual may be experiencing difficulties dealing
with a particular situation or progressing beyond a certain level and coaching
may be used to identify and overcome the blocks.
What exactly are the benefits of coaching?
Some of the benefits
of coaching are:
What should I expect from a coach?
A coach
helps you to find out what you really want and supports you in working towards
those goals. The coach will ask powerful questions, give you their honest opinion,
set you assignments and give you challenges. You can expect that the coaching will lead you to insights and new
ways of thinking and being, as well as introducing you to new and different
behaviours and skills.
What results will we get from coaching?
Coaching provides
an alignment between the purpose of the individual and the organisation,
leading to more effective performance and ultimately a healthier and more
successful organisation. Coaching provides results in terms of individual
performance: individuals are more effective which leads to increased organisational
performance.
Wouldn't training be more effective than
coaching?
Coaching
does not replace leadership and management development training. Training
is about learning new skills whereas coaching is about making maximum use
of existing skills. Coaching may lead to the identification of a training
need, which can be addressed separately. Coaching combined with training
is far more effective at creating and consolidating change than training
alone. The ongoing nature of coaching means that it creates greater opportunities
for review and evaluation of newly acquired skills. The element of accountability
in coaching increases the likelihood of continued utilisation and absorption
of new capabilities.
...unlocking potential

Professional development coaching: Frequently Asked Questions
What
is professional development coaching?
Who
works with a coach?
What
exactly are the benefits of coaching?
What
should I expect from a coach?
What
results will we get from coaching?
Wouldn't
training be more effective than coaching?